What are Referrals?
Referrals are when another website, blog, social media pages, and search engines that link directly back to your website. Which makes it very important to understand where these referrals are coming from.
Referrals can good and bad. Depending on where it is coming from. They can come from spams, where someone is trying to get into your website or another website giving you credit for info. But know which is which is key.
How can they be good?
A good referral is when someone may tag you in a social media post that has your link in it or another business puts your link on their website. There are plenty of different ways a referral can happen. But it is always good to make sure that the referrals are coming from a good source.
When you have a good referral, it can change how Google looks at your account. But also how customers look at your an account.
How can they be bad?
A bad referral can be a negative post on social media or a spammy link that links back to your account (can mean someone is trying to hack your customers). None of these are good for your business reputation or customers.
A bad referral can destroy your website reputation. It can move your website down the ranks on Google.
You can track where referrals are coming from!
Google Analytics account (GA4)
Referrals can easily be tracked by setting up a GA4 for your website. This will give you the links and location of where your customer(s) may of found the link at.
Anyone can be a referral source!
Any of your customers or friendly business partners you may have can give you a good referral. Even Google can give you a good referral if your website is ranked high enough. Running Google ads and making sure your website is set up properly can give you plenty of good customers leads.
(Did I mention Star Marketing Solutions can help rank your website higher with SEO. Also we can running you Google Ads account for!)
Can you block/remove a referral?
Within Google there is something called a “Tag Manager”, it can be a little confusing on setting it up but in the end it can save you. You can go in there and tell Google to remove your link from that referral. It will block the link and delete the link off of the unwanted website.
Conclusion
Overall referrals are something everyone that has a website should try for, of course the good ones. But in the end not everyone will give you a good referral, so you need to know how to block that referral. That is where Star Marketing Solutions comes in. We have the time and knowledge on how to maintain, gain and control referrals for you. Star Marketing Solutions checks your website morning and night to make sure your website is in good healthy. Because as a business owner you do not need one more thing to worry about. Let Star Marketing Solutions do it for you!